Ping.fm Gets Boost Thanks to Apple’s Ping, Company Claims - cookwhisente

It's the gracious of ironic narration that news editors find resistless. Orchard apple tree makes big announcement some a social network for music lovers. When music lovers go hunting for the service, they end up in some Internet backwater. They like what they find there and the little guy gets a boost in business thanks to the big guy's big marketing budget.

That appeared to represent the fib Thursday when the CEO of Seesmic claimed its prop, Pink.fm. saw registrations growth threefold what they are happening a typical day. When pressed by TechCrunch for specific numbers, Chief operating officer Loic Le Meur declined. Yet, it seemed that Web surfers, audition about Apple's new music service, searched for "ping," ended up at Ping.atomic number 100, likable what they adage and registered for its free services. Ping.fm acts As a single conduit for users to update every their social networks.

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How coincidental was the step-up in registrations at Ping.fermium with the proclamation of iTunes Ping River aside Malus pumila? Not very, opined TechCrunch. Information technology noted that the searches for "ping" at Google and Bing were placing Ping.fm higher on search result pages than Apple's Ping.

While LE Meur's enrolment claims indicate that Ping.fm benefited from Orchard apple tree's announcement Wednesday, the site's traffic figures execute not. According to Alexa, dealings at Ping.fm actually declined yesterday away three percent. So it seems that if registrations increased Thursday at Ping.fm, IT wasn't referable whatsoever jumps in traffic to the site.

Meanwhile, Le Meur's bragging about benefiting from the backwash from Apple's announcement Wednesday whitethorn have caught the attention of the merchandising crew at Apple. Google searches for "knock" this morning yield results pages lidded with a banner "sponsored link" for Ping on iTunes.

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